Oil painting, before it was anything else, was a celebration of private property.
There are several reasons why these images use the language of oil painting. It propagates through images that society’s belief in itself. Publicity is the culture of the consumer society.
In the third episode of the series, Berger looks at oil painting and its formative role in the creation of consumer culture, showing that paintings are, before anything else, objects to be bought and sold, and admonishing that “we should be somewhat wary of a love of art”: Soon adapted into a book, Ways of Seeing ( public library) went on to become a landmark postmodernist critique of Western cultural aesthetics, exploring not only how visual culture came to dominate society but also how ideologies are created and transmitted via images - a subject of pressing timeliness in that golden age of photography. Forty years ago this year, BBC premiered a series of four 30-minute films written and anchored by art critic and author John Berger.
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